AWS Is Building an AI Agent Marketplace — And It’s Not Playing Small
AWS has unveiled plans to launch a full-scale AI Agent Marketplace, with Anthropic as its launch partner.
Source: AWS + Anthropic joint announcement
The News
AWS has unveiled plans to launch a full-scale AI Agent Marketplace, with Anthropic as its launch partner.
The rollout is set for next week and will feature deployable AI agents designed for enterprise workflows — from customer service to internal ops.
These aren’t chatbots.
They’re autonomous agents with specialized capabilities, hosted, scaled, and secured by Amazon’s infrastructure.
Why It Matters
This signals a serious escalation in the AI platform war.
- AWS isn’t just selling compute anymore.
It’s packaging intelligence — ready-to-deploy agents — as a service. - Anthropic’s role is strategic.
Their Claude models are known for being safer, more steerable — perfect for businesses requiring compliance and clarity. - It blurs the line between SaaS and IaaS.
Businesses won’t just build on AWS. They’ll buy, customize, and deploy thinking agents from it.
This is Amazon’s play to become the enterprise distribution hub for AI agents — just like the App Store became for consumer apps.
Want the Strategic Angle?
In Think In Tokens, I’ll break down:
- The real stakes behind agent marketplaces (and who controls the new value chain)
- Why AWS might become the “middleware” layer for AI in your business — and what that means for your stack
- How to vet agent marketplaces before outsourcing core workflows to them
Sharp analysis.
Zero fluff.
Written for decision-makers — not AI tourists.