Amazon Buys Bee, the $50 AI Wearable That Records Everything You Say
Ambient intelligence just got an Alexa upgrade.
Amazon has acquired Bee, the AI wearable startup that promises to remember everything you forget — by listening to everything you say.
The deal was revealed by Bee co-founder Maria de Lourdes Zollo in a LinkedIn post. Amazon confirmed the acquisition to TechCrunch, though noted the transaction hasn’t officially closed yet.
What Is Bee? A Voice-Activated Memory Machine.
Bee’s core product is a $49.99 wristband, paired with a $19/month subscription, designed to passively record conversations, detect useful information, and convert it into actionable reminders, to-do lists, and messages.
There’s also an Apple Watch app — same concept, new form factor.
Unless muted, Bee listens constantly. The goal?
To act as your personal cloud phone — a persistent layer of AI that mirrors your digital life, catches details you forget, and nudges you when you need it.
“We believe everyone should have access to a personal, ambient intelligence… one that helps you reflect, remember, and move through the world more freely,” Bee states on its website.
Why This Matters: Amazon Is Entering the Wearable AI Race
Amazon’s voice game is already strong — Echo speakers, Alexa, and home assistants dominate their category. But wearables? That’s a new battlefield.
The Bee acquisition signals a pivot from smart homes to smart humans — wearables that move with you, listen constantly, and think on your behalf.
- Meta is building AI into smart glasses.
- Apple is rumored to be working on AI glasses.
- OpenAI is reportedly developing its own hardware.
- Rabbit and Humane have tried — but stumbled with $499 price tags.
Bee’s value? It’s cheap. Simple. Already working.
Privacy Questions Loom
Bee claims that it does not store audio, does not train AI on user recordings, and allows users to delete their data at any time.
It also promises tools to set boundaries by location or topic, automatically pausing data collection in sensitive environments.
But it’s unclear how these policies might change under Amazon.
Amazon’s track record with Ring — including unauthorized police access and FTC settlements over employee abuse of video data — suggests privacy will remain a critical concern for Bee users post-acquisition.
What’s Next?
- Bee employees are joining Amazon.
- On-device processing is coming.
- The wearable AI war is officially heating up.
TL;DR:
- Amazon acquires Bee, maker of $50 AI bracelet that records ambient conversations
- Uses voice input to create reminders, messages, and tasks in real time
- Positions Amazon to challenge Meta, OpenAI, and Apple in wearable AI
- Privacy remains a key issue, especially under Amazon’s stewardship
- Launch timeline for integration unknown, but strategic intent is clear
Alexa helped you talk to your house.
Bee might help you talk to your life.
And now, both are under Amazon’s roof.